Training Modules > Marketing Strategy & PlanningMarketing Strategy & Planning
What (Introduction) ? The development of an appropriate marketing strategy and the creation of a robust planning process lie at the heart of a successful business.
Too often marketing is viewed as being the implementation of a range of tactical initiatives, but those companies that truly understand the discipline use it to drive their business growth.
This practical course will provide delegates with a structured approach to develop their knowledge and skills in this vital area, in contrast to the ineffective and ad- hoc approach favored by too many organizations.
For Whom ? Marketers who are moving into positions requiring a better understanding of strategic marketing, Managers in other disciplines or supervisory roles.
Why this program ?
Here the employees will learn to :-
- Understand the role of marketing stretgy in an organization
- Establish a comprehensive marketing audit process.
- use a range of strategic planning tools
- Develop a strategy to secure competitive advantage.
How ? Through activities /games / role plays /stories /incidents
Duration : Half day, Full day